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About Anine Bing


ANINE BING was launched in 2012 with headquarters in Downtown Los Angeles, CA. Inspired by the fusion of Scandinavian heritage and American spirit, ANINE BING offers luxurious staples, wardrobe basics and statement pieces that are current and timeless. Founder and Chief Creative Officer Anine Bing thoughtfully curates each piece in her “see now, buy now” monthly collections where she marries edgy and feminine in a soft meets hard design approach. To date, ANINE BING is sold in more than 300 boutiques worldwide. Ten ANINE BING stores can be found in Los Angeles, New York, Paris, London, Barcelona, Madrid and Berlin.Every piece at ANINE BING is thoughtfully sourced—using the highest quality leather, silk, cashmere, and denim. We offer these quality materials to create wardrobe essentials that empower. Unique in their duality, our clothes offer both a classic and current approach to dressing that sits at the crossroads between masculine and feminine, simple yet bold. Below you’ll find tips on how to care for each material so that your new item can become even more treasured with time. A mix of Scandinavian heritage and American energy for timeless style and rock ‘n’ roll edge. In the summer of 2012 her self-titled clothing line was launched and it became an instant success. Bing says: “I want to create clothes that are easy to wear. The pieces should work just as good for everyday use as for a night out. To me the quality together with the fit are the two most important factors in a good piece of clothing, so naturally that’s what I focus on in the design” “I am a mom, but that doesn’t stop me from wanting to dress well. My aim is that regardless if you are a mom, a model, a lawyer or a teacher you should be able to find cool and suitable pieces from my label. Born in Denmark of Danish/Brazilian ancestry, and growing up in Sweden, Anine has lived and worked in London, Stockholm, Los Angeles, Belgium, Hamburg, and Johannesburg. Bing began modeling at age 15 and has used that experience to create her own brand of clothing based on the model lifestyle.[10] Bing currently resides in Los Angeles together with her husband and children (a daughter and a son).

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