We created this company to be the first luxury brand on culture. We wanted to supply everything for a contemporary library; we started working with top perfumers for scented candles, with Goyard for a book trunk, with Chanel on a quilted leather slipcase, and so on. Now we are expanding the Assouline lifestyle brand in stores in the most important cities of the world. We love and believe in books more than everything else, but we also want to extend our vision to create all that can be expected in a chic and personalized library, from beautiful books and special editions to luxury gift items, unique library accessories, and now a complete turnkey collection of stylish furniture. Our digital world goes faster than ever and nothing remains of it, but books are the solid part of our past and present. They also are beauty. For us, books are a matter of intellect and emotion, of heritage and innovation. Because information is not only about today, and the past is a sensational source of inspiration.
The illustrated market has become integral to the worlds of luxury, fashion and design. Assouline has actively contributed to this growth by creating the highest quality book-objects whose distinctive graphic identity and editorial savoir-faire have captured imaginations, addressing new themes in a contemporary manner. The brand, with its style and vision, is a true pioneer. Beginning in the mid-90s, Assouline brought the illustrated book market to life with products that were modern, luxurious and creative. Today, the luxury book market has become an indispensable tool for luxury brands. Because of decreased visibility in print publications whose distribution has dramatically plummeted and the rise of digital media and “influencers,” luxury brands need a “tangible” product to define their DNA and position themselves in the marketplace. This presents an opportunity for brands to describe their heritage, define their style and bring their creations to life for their international clientele as well as the business world.
Beyond “beautiful books” Assouline is invested in the promotion of culture. It has created the “first brand of luxury culture” by opening boutiques where one can discover a world of good taste, excitement and intellect, a place where “culture can be acquired” within a luxurious environment. One can purchase complete book collections as well as objects that belong in contemporary libraries such as perfumed candles and “cabinets of curiosities.”