AUrate a startup changing the way people experience the jewelry industry. You shouldn’t have to choose between high quality, fair pricing and doing good. So we focused on what matters: durable materials, transparent pricing, sustainable production, and tangible giving. Here’s to one less concession you have to make. We’re big believers in buying the best you can afford, and that goes for the materials we source, too. We seek out the purest 14- and 18-karat gold, procure pearls from Japan and the South Sea, and only use S1-clarity diamonds. Beautiful jewelry shouldn’t have an ugly side. We rigorously insist on the highest ethical and environmental standards for every ounce of gold and carat of diamond we use. We only use materials we’re proud of to make jewelry you feel good about. We make the jewelry we always wanted to wear but could never find. Some of our pieces are statements, some of them are classic staples, all of them are completely original – and so are the ways you can mix them up or switch them out depending on your plans, your mood, or whether your boss is coming in that day. There’s no substitute for craftsmanship honed over a lifetime. We’ve found the most experienced sets of hands right here in NYC to hand-make and finish every one of our pieces, and each of our master jewelers is as much of a devil for detail as we are. We’ll be the first to tell you that the jewelry industry is full of smoke and mirrors – that’s why we set out to shake things up. Instead of passing on extortionate costs totally unrelated to the jewelry itself, we concentrate on making stunning pieces priced as fairly as possible, sold directly to people who adore them. We don’t just want to make the women of the world a bit more beautiful, we want to add a bit more beauty to the world itself. We’re lucky to be able to channel our own passion and creativity into our business, so in turn, we’re supporting the intellects & imaginations of local kids through literacy programs here in New York.