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The Borghese family name is as eternal as the city of Rome. Princess Marcella, a member of the royal family, was hailed as a style icon and entrepreneur, and shared her passion for beauty through the creation of the Borghese brand. The Princess brought Italian spa culture and effortless Roman beauty to life through a comprehensive line of skincare and cosmetics. While skincare gurus tout the importance of drinking H2O for healthy skin, Italians have always relied on its external healing powers. Roman public baths, for example, mentally and physically rejuvenate via their natural soothing geothermal waters. How? The volcanic terrain delivers healing properties to the waters as it passes through mineral-rich, clay-based soil, infused with natural salts. Inspired by the powerful rejuvenating properties found in Tuscany’s mineral-rich thermal springs, Borghese launched its first Fango Active Mud Mask in 1985. The signature detoxifier became a staple in beauty cabinets worldwide and ultimately grew to include a complete line of concern-specific muds. Today, the line ranges from hydrating formulas (Riparativo) to brightening (Uniforme) and soothing (Delicato).