Since 2015, DIFF has donated over 1,000,000 pairs of reading glasses to individuals in need around the world — that’s only the beginning of it. Socially conscious and charitable at heart, the DIFF Eyewear family strives for the perfect pair – handcrafted with designer quality materials and delivered to you with love. We use premium materials and maintain exceptionally high standards for quality and social responsibility. Designed in our Southern California studio, each pair of frames is hand-cut from a single piece of acetate, making them more comfortable and flexible than lesser quality injection-molded frames. DIFF was started in 2014 by Zach Gordan, Chad Jernigan, and Chad Dime with the goal of creating affordable designer sunglasses. The three co-founders worked at music festivals as competitors in the eyewear industry, but found that their potential could be put to better use when collaborating together.The name “DIFF” comes from the company’s goal of “Making a Difference” with their sunglasses. They operate on a “buy one, give one” model similar to TOMS: for every pair of sunglasses they sell, they donate a pair of reading glasses to or fund eye exams for someone in need. With the help of their partner Restoring Vision, they’ve helped over 400,000 people. In 2017, DIFF started the Sabo project, in which they partner with Ugandan tailors to make sunglass pouches. Proceeds from the sale of the pouches go back to the tailors.