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Save Up To 70% Off Sitewide On…

Save Up To 70% Off Sitewide
Online: Purchase with Frederick’s of Hollywood and grab an exciting offer of 70% off on sitewide of the semi annual sale and get free shipping on orders over $75. (Jun-22-2019)

Bras, Swimwear & More From $12
Online: Shop with Frederick’s of Hollywood and get Bras, Swimwear, Megan Fox collection and more starting from just $12. (Jun-22-2019)

Sign-up & Get 20% Off On First Order
Online: Sign-up to the Frederick’s of Hollywood’s exclusive e-mail list and get 20% off on your first order with them and be the first one to get latest updates.

 


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About Frederick’s of Hollywood Store


The business was started by Frederick Mellinger (inventor of the push-up bra) in 1947. Frederick’s sold bras, panties, corsets, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie, and more. The original flagship store was a landmark on Hollywood Boulevard in Hollywood, California. In September 2005, after 59 years, the store moved to a larger space a few blocks away, near the corner of Hollywood Boulevard and Highland Avenue. The store previously housed The Lingerie Museum featuring The Celebrity Lingerie Hall of Fame, which exhibited a collection of underwear worn by Hollywood movie stars, such as one of Madonna’s pointy-breasted corsets. In 1992, Frederick’s lingerie museum drew national media attention when it was looted during the Los Angeles riots. Madonna’s black bustier, which was worn in her music video for Open Your Heart, was stolen and is never returned to this day despite a $1,000 reward from Frederick’s. However, Madonna eventually gave the museum a replacement in exchange for a $10,000 donation to an organization that supplied free mammograms to the poor. Other lingeries stolen in the store were Ava Gardner’s bloomers and a push-up bra worn by actress Katey Sagal in Married with Children. One repentant looter delivered a bag of Gardner’s and Sagal’s lingeries to the pastor at nearby Blessed Sacrament Catholic Church, Hollywood. An Austin newspaper noted that Blessed Sacrament’s pastor “may be the only priest in America to ever comfort a man who felt guilty about stealing celebrity bloomers. In an article titled “Support Is Generous for Bra Museum”, the St. Louis Post-Dispatch noted that such an “uplifting story could only happen in Hollywood. In 2015, the company closed its stores and again filed for Chapter 11 bankruptcy. Its brand and online operations were acquired by Authentic Brands Group. The company announced it would be online only, with possible future plans to create products for sale in department stores and other retail outlets.

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