Founded in Birmingham United Kingdom 2012 and re-branded in 2017; Hidden began its journey as a lifelong dream of a young Girl to create a global womenswear brand. Supported and developed with her family, Hidden endeavours to create a community that unleashes your hidden style and creativity. Hidden uncovers fresh off the catwalk trends and celebrity style. Hidden aims to provide women around the world with the best fashion available with a killer price tag, enabling you to be at the cutting edge of fashion and ahead of the latest trends. Pushing the boundaries of style, Hidden is inspired by social media, street style and pop culture to deliver unique style for any occasion. Hidden reveals the best kept women’s fashion, allowing you to get creative with your look and stand out from the crowd. Championing her look and expressing her individual style is at the heart of every Hidden girl. Her fashion maybe from Hidden but her style is not shy. Fearless and fashion-forward, a Hidden girl is no shrinking violet. Keeping up to date with the latest trends from streetwear to going out dresses, keeping up with the hottest styles is at the heart of every Hidden girl. Hidden delivers the latest dose of women’s fashion providing a premier online destination to uncover the freshest trends and style inspiration. Inspiring women to live life fearlessly, dance like nobody is watching and to sparkle when they strut Hidden is wearable confidence just a click away. SELFLESS SERVICE – performing work without any thought of reward or repayment. COMPASSION – Always treat one another with care and be a kind heart person. Try to give something to someone less fortunate every day. TRUTHFUL LIVING – there are four very important words in life. Honesty, love, truth and respect. Without these in your life you have nothing. CONSTANT OPTIMISM – always look at the positive in everything and everyone. PATIENCE – all good things come to those who wait and persevere through struggles.