Up to 50% Off Selected Collections at La Perla
Online: Limited Time Offers! Shop at La Perla and get up to 50% off on selected collections. Free ground shipping on all orders. For more offers and deals visit our website. (August-10-2019)
Up to 30% Off Selected Collections at La Perla
Online: Exclusive Offers! Shop at La Perla and get up to 30% off on all selected collections. For more exciting offers and deals, please visit our website. (August-10-2019)
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About La Perla Store
La Perla is an Italian luxury lifestyle company owned by German entrepreneur Lars Windhorst through Sapinda Group. Founded by couturière Ada Masotti in Bologna in 1954, La Perla is one of few historical fashion houses with a woman founder. Ada Masotti was trained as a corset-maker. The current Creative Director of La Perla is Alessandra Bertuzzi who joined La Perla in 1987. La Perla was founded by master corsetmaker Ada Masotti in 1954 in Bologna, Italy, where the tradition of silk factories and textile manufacturing dates back to the 17th Century. While working in a local atelier, she was given the nickname “golden scissors” for her exacting cutting and tailoring abilities. Over time, Ada Masotti adapted her corset expertise to different kinds of lingerie, inventing styles and redefining how lingerie was considered and worn. The Masotti family redefined lingerie as a clothing accessory. Ada Masotti would drape fabric directly on the female body, achieving expert awareness of line and movement. Beginning in the 1950s, when female silhouettes were accentuated in fashion, Ada Masotti sought materials from Italian and international production such as Leavers lace woven on Calais looms, called Dentelle de Calais, and tulle embroidered in northern Italy and Switzerland. To adapt to the bright fashion statements of the 1960s, La Perla launched a lingerie line based on colorful, floral and checked patterns alongside the more traditional white, black and nude. In the 1970s, La Perla introduced the silk jersey triangle bra, which allowed for free-flowing movement and reflected fashion’s preference for a smaller bust. In 1978, La Perla launched its stretch lace sets, echoing the fashion of the day with its clinging dresses and natural flowing lines. During the mid-1960s, the founder decided to launch the first collections of bikinis and swimsuits.During the underwear boom that characterized the 1980s fashion scene the company started its international expansion under the guidance of Alberto Masotti, the founder’s son. Alberto Masotti’s wife, Olga Masotti, was hired by Ada Masotti as a designer in 1972. In 1983 La Perla introduced the under-jacket, a lingerie item designed to be visible under the suiting of the era. Ada Masotti also created La Perla Maison, a collection featuring a range of garments in pure silk satin with embroidered inserts and frastaglio finishing, employing a technique that to this day is carried out by hand by the artisans of the La Perla atelier. In 1994 La Perla launched the Sculpture bra that introduced a new way of thinking about underwear: elegance was no longer the exclusive prerogative of materials like lace and tulle, but represented by creations with harmonious styling, made of smooth and soft fabrics. In 2000, Steinunn Sigurdardóttir became the Creative Director of La Perla Ready to Wear. She introduced new fabrics and a swimsuit range.