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The NYDJ jeans are made by women, for women—all shapes, all sizes, all women. Back in 2003, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Originally founded as “Not Your Daughter’s Jeans,” we set out to design jeans that fit in all the right places and make every woman feel comfortable and confident—like her best self. All NYDJ jeans are made with Lift Tuck Technology, our proprietary slimming panel with a patented criss-cross design to flatten in the front and curve-contouring construction to flatter curves in the back, so you look, feel and wear a size smaller. With 66 sizes in regular, petite, plus, tall and maternity, we know your curves. Headquartered in Los Angeles and inspired by California style and the latest denim trends, we are always working to bring you the most innovative denim technologies as well as the chicest non-denim pants and pair-perfect tops. NYDJ (Not Your Daughter’s Jeans) is a premium jeans company based in Los Angeles, California. Founded in 2003, NYDJ introduced a revolutionary jean that was both comfortable and figure-flattering, igniting a cult following among women worldwide. Available through better department stores and boutiques in 30 countries worldwide, including Nordstrom, Bloomingdales and Macys in the US, every NYDJ style features the brand’s exclusive Lift Tuck Technology which flattens the stomach, lifts and subtly reshapes your curves – leaving you looking and feeling a full size smaller. We are delighted to be able to offer this premium product to the New Zealand market. Notable women’s specialty plus-size clothing retail market include Lane Bryant (ascena Retail Group) and Avenue (Avenue Stores, LLC). Walmart also offers a limited but inexpensive plus-size apparel line. The department stores J. C. Penney, Kohl’s and Macy’s also offer plus-size apparel. Torrid (Hot Topic) is a retailer geared toward plus-size young adults. International online retailers, such as Simply Be (N Brown) from the UK have started marketing in the United States. There are boutique stores that specialize in this market niche and ship worldwide. Part & Parcel, a social commerce company focused exclusively on clothing for plus-size women, launched in May 2019.