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Two brothers, engineers Tony and Terry Pearce, were fly fishing in the Rockies and talking about partnering to change the world. Tony’s 13 years of experience in advanced aerospace materials, and Terry’s 20 years of experience in manufacturing, design, and project management, led to a partnership creating high-tech carbon fiber sporting goods and wheelchairs. By 1993, wheelchair users testing the Pearces’ wheelchairs let them know the real need was for better wheelchair cushioning. Pressure sores were a really bad part of people’s lives. Taking on that challenge, the Pearces created Floam™, the world’s lightest-weight cushioning fluid. Soon, Floam™ had five patents and was being used in not only wheelchair cushions, but also by major licensees of the Pearces in critical-care medical beds (Hill-Rom), footwear (Nike), ankle/knee braces (Johnson & Johnson), golf bag straps (Top-Flite), neonatal intensive care (preemie baby) ‘nests,’ surgical positioning cushions, surgical tourniquet cushions, ballet cushions, industrial knee pads, and more. Now known for the world’s most advanced cushioning products, the Pearces set out to create a technology that could revolutionize cushioning at a much lower cost than Floam™. Purple began to evolve through a series of discoveries and product developments. The first breakthrough came in 1996, when the Pearces invented Hyper-Elastic Polymer. This amazingly soft, strong material could stretch 15 times its resting size, was uber-durable, and never took a body impression. The key discovery came when Hyper-Elastic Polymer™ was molded in a shape that could “relax” under pressure points, redistributing the pressure to other areas. The same feature turned out to give amazing back support in mattresses. In 2013, the Pearces set out to combine all their knowledge of cushioning into the world’s best mattress. Hyper-Elastic Polymer™ had never been able to be molded into pieces as large as king-sized mattresses. Even with only partial surface coverage, the mattresses made in Australia and Europe were too expensive to help millions of people get more comfortable. To make great mattresses, the whole surface needed to be Hyper-Elastic Polymer, and the mattresses needed to be produced at high rates with low labor input. The Pearces needed something totally new to achieve their dream.