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Ray-Ban is an American brand of sunglasses and eyeglasses created in 1936 by the American company Bausch & Lomb. The brand is known for their Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to the Italian eyewear conglomerate, Luxottica Group, for a reported US$640 million. Ray-Ban’s most popular sunglasses are the Wayfarer and Aviator models. During the 1950s, Ray-Ban released the Echelon (Caravan), which had a squarer frame. In 1965, the Olympian I and II were introduced; they became popular when Peter Fonda wore them in the 1969 film Easy Rider. The company has also produced special edition lines, such as The General in 1987, bearing similarity to the original aviators worn by General Douglas MacArthur during the Second World War. Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. Since the introduction of the iconic Aviator model created for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression, worn by celebrities and public figures all around the world. The lifestyle brand joined the Luxottica Group in 1999 after which Ray-Ban accelerated its growth and redefined its distribution. As of December 31, 2018, Luxottica operated 213 locations, mainly in China.