Stephen and Roth, our co-founders, realized something was missing from the market. Sustainability was growing in importance but was not yet stylish, and style and comfort rarely coexisted. Women needed a stylish, comfortable, sustainable shoe they could wear all day every day, no matter where their busy lives took them. A wardrobe staple that goes with pretty much everything. Lightweight comfort. A shoe you’d be happy to keep on all day. In Rothy’s style, comfort and versatility coexist in the first sustainable shoe as stylish as it is comfortable; look good in your Rothy’s and feel good about your Rothy’s. That’s something you don’t see every day in fashion. Though about as native San Franciscan as they come, hoodies and hipster clothes never enter Roth’s fashion vocabulary. A form and function obsessed designer, he tends toward a clean modern aesthetic. Though he has traded commodities and run operations at a biotech start-up, Roth is most happy designing prototypes for future Rothy’s silhouettes and experimenting with repurposed materials. His wife Emily and four kids are eager Rothy’s sounding boards and enthusiastic fit models. As cofounder at Hedge Gallery and FOG Art + Design Fair, it’s easy to see how his business savvy and keen eye have led him into refreshingly unchartered design territory. Rothy’scouldn’t be a better breeding ground for Roth’s passion and tireless desire to create. Stephen, or “Hawthy” as he’s known around here, has always opted for the road less traveled (or at least the less obvious). Upon graduation from law school, he traded in his hard-earned degree for a career in investment banking and technology mergers and acquisitions. Making his way from New York to San Francisco, this well-dressed Southern gentleman turned his attention to rapidly growing consumer technologies, helping to shape the industry as we know it today. Happily merging his business acumen with a passion for fashion and design, Stephen is Rothy’s CEO. His wife Erin and daughter Bladen are unrelenting Rothy’s product testers and living proof that our shoes can go the distance. His teenage son Carter, on the other hand, is still trying to wrap his head around his dad’s choice of making ladies footwear.