SlimFast is a U.S.company headquartered in Palm Beach Gardens, Florida that markets an eponymous brand of shakes, bars, snacks, packaged meals, and other dietary supplement foods sold in the U.S., Canada, France, Germany, Iceland, Ireland, Latin America, and the U.K. SlimFast promotes diets and weight loss plans featuring its food products. There is a lack of high quality evidence on the effectiveness of the diet, although it appears to function no better than behavioral counseling. SlimFast has product lines that span three distinctive eras: those of the original product line (shakes only), the low-carb product line introduced in response to the low-carb diet craze initiated by the Atkins and South Beach Diets, and the simplified “3-2-1” product line introduced in late 2009. SlimFast was originally just a diet shake product line. It consisted of chocolate, strawberry, and vanilla shakes meant to replace breakfast and lunch. The company suggested customers eat a low-calorie dinner. Usually, dieters would pick a low-calorie frozen dinner brand such as Lean Cuisine or Weight Watchers, as the SlimFast diet was a convenience product line that offered none of its own dinner products. Later, in the mid-1990s, SlimFast began offering meal bars that could be used as meal replacements. SlimFast struggled, as did many diet foods in 2002, with the rise of low-carbohydrate diets, and from 2002-2003 experienced a 21% drop in sales. The brand responded in 2004 with a line of items designed to compete in the low-carb market as well as introduced SlimFast Optima products, which were lower in sugar than the standard SlimFast products. Introducing a new line of Keto-approved essentials – all with minimal carbs and plenty of healthy fats to motivate your metabolism. Whether you’re Keto-curious or trying to rev up your results, this line of meal replacements, snacks, and more will help you to burn fat instead of carbs. Make your life easy and healthy with SlimFast.