In 2004, a design team of women set out to create something they saw missing from the marketplace: a line that gives women what they really want. Bras as comfortable as they are beautiful. Panties that stay where they should. Pajamas soft enough to bring us the sleep we so deserved. They began innovating, and they started Soma Intimates. Nearly 300 boutiques and 5 million loyal customers later, Soma remains true believers in the power of women. We continue to break new ground with innovative styles that focus on fit and uncompromising comfort. Because when a woman feels confident underneath it all, she is free to achieve amazing things. We believe it is what’s underneath that really counts: strength, confidence, spirit, and power. It starts with lingerie that inspires and empowers you every single day through fit, innovation, and uncompromising comfort. We are your bra fit authority. With 15 years of experience, nearly 300 boutiques offering 5-star personal service, 1,900 certified Bra Fit Experts, and SOMAINNOFI , revolutionary bra fit technology, the future of the perfect bra fit is here. In addition, our online fit tools, live chat, customer care team, and effortless returns make it easy to try Soma from wherever you are. Everyday softness, without the wires. Our fan-favorite Embraceable collection offers this unlined wireless style with beautiful lace trim for a touch of femininity and a wide stretch band for support.